Digital Marketing Career Opportunities
What types of jobs can you get with a digital marketing degree? Digital Marketing, being one of the most popular specialisations in the digital era, provides a wide range of employment options for students and professionals from a variety of backgrounds, from creative to technical. Here are some of the most promising career paths in digital marketing:
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
Let’s take a closer look at some of these in-demand digital marketing jobs:
Manager of Digital Marketing
A Digital Marketing Manager oversees the execution of digital marketing efforts across a variety of platforms, including social media, SEO/SEM, advertising, and e-mail campaigns. They also keep track of and strategize all digital marketing efforts, as well as optimise them on a regular basis to ensure maximum revenue and reach.
Specialist in Search Engine Optimization
An SEO Specialist’s primary responsibility is to optimise a website for higher search engine ranks and has a thorough understanding of how to acquire the most traffic from all search engines. They also devise methods and plans for improving the website’s search engine rankings.
Manager of Social Media
A Social Media Manager manages a company’s or brand’s social media channels and develops the necessary social media strategy for content, marketing, and establishing the best online presence possible.
Specialist in Content Marketing
A Content Marketing Specialist curates the brand’s storey in a distinctive and engaging way to capture the audience’s attention, and manages all key digital media channels for content distribution, including blogs, social media, adverts, website content, and more!
Analyst, Pay-Per-Click (PPC) or Search Engine Marketing (SEM)
SEM, or pay-per-click analyst, evaluates website traffic in order to connect it with campaign tracking, as well as all aspects of online marketing, such as search analytics and SEO.
Writer of SEO Content
An SEO Content Writer does research on current and industry-relevant topics and curates all online content, including blogs, social media copy, website content, advertisements, and more, while incorporating SEO insights, keywords, and other factors. Here’s all you need to know about how to become a content writer in our comprehensive guide!
Aside from this, some of the more well-known digital marketing occupations and careers include:
- Designer/developer of websites
- Digital Agency Account Director
- Analytics Manager
- CRM Manager Email
- Marketing Manager
- E-commerce Manager